Mission and vision statements

# Mission and vision statements

**January 25, 2022**

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# Plan for today

.box-7.medium[What are mission and vision statements?]

.box-3.medium[How do we make good mission and vision statements?]

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class: center middle section-title section-title-7 animated fadeIn

# What are mission and vision statements?

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.center[
<figure>
 <img src="img/05/cheshire-vision.png" alt="Alice and the Cheshire Cat" title="Alice and the Cheshire Cat" width="65%">
</figure>
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# What is a mission statement?

.box-inv-7.medium[Succinct description of the basic purpose of the organization]

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# What *isn't* a mission statement?

.box-inv-7.less-medium[A detailed list of everything the organization does]

.box-inv-7.less-medium[Something you create once and never look at again]

.box-inv-7.less-medium[Something that changes every month]

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# Why even have one?

.box-inv-7.less-medium[Organizational stability and constraint]

.box-7.small[Keeps programming decisions consistent with organization's purpose]

.box-7.small[Guides day-to-day work]
]

.box-7.small[Lets outside stakeholders know what the organization does]
]

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# Why should nonprofits have them?

.box-inv-7.medium[Most for-profit private businesses have mission statements]

.box-inv-7.medium[Nonprofits absolutely need them]

.box-7.large[Why?]

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# What happens without one?

.box-inv-7.medium[Bad things!]

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# What is a vision statement?

.box-7.small[What will "success" look like?]

.box-7.small[What will the reputation of the nonprofit look like in the community?]

.box-7.small[How will your community (or the world) be different?]

.box-7.small[What role will the nonprofit play in the community?]

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# How do we make good mission and vision statements?

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# Components of mission statements

.box-inv-3.medium[Purpose statement]

.box-3.small.sp-after[What the organization seeks to accomplish]

.box-inv-3.medium[Business statement]

.box-3.small[The main method or activity for fulfilling the purpose]

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# Purpose statement

.center.small[Usually two parts]

.box-inv-1.smaller[Aspirational verbs like "to increase", "to decrease", "to prevent", "to eliminate", "to promote", etc.]
]

.pull-right.sp-after[
.box-8[Problem or condition to be changed]

.box-inv-8.smaller["drunk driving", "illiteracy", "inequality", "homelessness", "effectiveness of {x}", etc.]
]

.center.medium[".color-1[To eliminate] .color-8[homelessness]"]

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# Business statement

.box-4.less-medium[Answers the question "What are we going to do to accomplish our purpose?"]

.box-inv-4.smaller.sp-after[Link to the purpose statement with "by" or "through" some verb]

.center.medium[".color-1[To eliminate] .color-8[homelessness] .color-4[by providing job training] to homeless individuals"]

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.center[The Woodruff Arts Center’s mission is to inspire, create, support, and celebrate renowned arts and education for diverse audiences through a unique model of partnerships and collaborations, and in an institutionally sustainable manner.]

???

<https://www.woodruffcenter.org/about-the-woodruff-arts-center/>

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.center[The Woodruff Arts Center’s mission is .color-1[to inspire, create, support, and celebrate] .color-8[renowned arts and education for diverse audiences] .color-4[through a unique model of partnerships and collaborations], and in an institutionally sustainable manner.]

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# Make it part of the culture!

.box-inv-3.medium[Mission statements should be memorable and recitable]

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.center[
<figure>
 <img src="img/05/10-target.jpeg" alt="Children's Healthcare of Atlanta 10 is the Target campaign" title="Children's Healthcare of Atlanta 10 is the Target campaign" width="100%">
</figure>
]

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.pull-left[
.center[
<figure>
 <img src="img/05/childrens-healthcare.png" alt="Children's Healthcare of Atlanta" title="Children's Healthcare of Atlanta" width="50%">
</figure>
]

"Making kids better today and healthier tomorrow"
]

.pull-right[
.center[
<figure>
 <img src="img/05/northside.png" alt="Northside Hospital" title="Northside Hospital" width="50%">
</figure>
]

.small[.smaller[
"Northside Hospital is committed to the health and wellness of our community. As such, we dedicate ourselves to being a center of excellence in providing high-quality health care. We pledge compassionate support, personal guidance and uncompromising standards to our patients in their journeys toward health of body and mind. To ensure innovative and unsurpassed care for our patients, we are dedicated to maintaining our position as regional leaders in select medical specialties. And to enhance the wellness of our community, we commit ourselves to providing a diverse array of educational and outreach programs."
]]
]

???

<https://www.choa.org/give>

<https://www.northside.com/about>

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# Components of vision statements

.center.small[Usually two parts]

.box-inv-2.smaller[Organization's reason for being; the soul of the nonprofit. **Not** its goal or business strategy]

.box-inv-2.smaller[Ask "why" a bunch of times]
]

.box-inv-6.smaller[Big hairy audacious goal (BHAG) + vivid description of the future]
]

???

Gravel and asphalt company:

- We make gravel and asphalt products
- Because quality of infrastructure plays a vital role in people's safety and experience
- Because potholes are annoying and dangerous
- Because planes can't land on bad runways
- Because we're making people's lives better by improving the quality of man-made structures

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# BHAGs

.box-3.small[Ford: "Democratize the automobile"]

.box-3.small[Nike: "Crush Adidas"]
]

.box-3.small[Stanford: "Become the Harvard of the West"]

.box-3.small[GE: "Be #1 or #2 in every market"]
]

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.center.medium.color-2[To be a uniquely exciting and innovative destination and a beacon for excellence in arts and education]

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<figure>
 <img src="img/05/lhi.png" alt="Lifting Hands International" title="Lifting Hands International" width="100%">
 <figcaption class="center"><a href="https://www.liftinghandsinternational.org/">Lifting Hands International</a></figcaption>
</figure>

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.box-3.huge[Your turn!]