class: center middle main-title section-title-1 name: stories # Stories .class-info[ **March 10, 2022** .light[PMAP 3210: Introduction to Nonprofits<br> Andrew Young School of Policy Studies ] ] .corner-ribbon[**Do your check-in!**] --- layout: true class: middle --- .box-1.large[What are your favorite stories?] .box-1.large[Why are they so great?] --- .box-1.large[Why do people like stories?] --- .center[ <figure> <img src="img/18/new-yorker-stories.png" alt="The New Yorker on stories" title="The New Yorker on stories" width="60%"> </figure> ] ??? <https://www.newyorker.com/books/page-turner/can-science-explain-why-we-tell-stories> --- layout: true class: title title-1 --- # Stories .box-inv-1.large[**Stories** are how we translate core, essential **content**<br>to different **forms**<br>for specific **audiences**.] --- # Purpose of stories -- .box-inv-1.less-medium[We understand the world through causal stories] -- .box-inv-1.less-medium[Stories are how we construct our sense of self] -- .box-inv-1.less-medium[Stories are crucial for making ideas memorable] -- .box-inv-1.less-medium[Stories imbue our experience with meaning] ??? (Gelman and Basbøll, 2014) - "meaning" point from Mayer --- # Script-following .box-inv-1[Stories motivate our actions] > When we act we are often to a great extent *enacting*, we are acting out the story as the script demands, acting in ways that are meaningful in the context of some story and that are true to our character's identity. > > <small>Frederick Mayer, *Narrative and Collective Action: The Power of Public Stories*, p. 7</small> --- layout: false class: middle .box-1.large[Stories lead an<br>audience on a journey] --- layout: true class: title title-1 --- # Story shapes .center[ <iframe width="800" height="450" src="https://www.youtube.com/embed/oP3c1h8v2ZQ" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> ] ??? Kurt Vonnegut, https://www.youtube.com/watch?v=oP3c1h8v2ZQ --- # Every story is the same .center[ <iframe width="800" height="450" src="https://www.youtube.com/embed/LuD2Aa0zFiA" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> ] ??? Will Schoder, "Every Story is the Same", https://www.youtube.com/watch?v=LuD2Aa0zFiA --- # Heroes and structure .pull-left.center[ <figure> <img src="img/18/1019px-Heroesjourney.svg.png" alt="The Hero's Journey" title="The Hero's Journey" width="80%"> </figure> ] .pull-right.center[ <figure> <img src="img/18/story-cycle.png" alt="The Story Cycle" title="The Story Cycle" width="100%"> </figure> ] ??? https://commons.wikimedia.org/wiki/File:Heroesjourney.svg 5:35 from Will Schoder, "Every Story is the Same", https://www.youtube.com/watch?v=LuD2Aa0zFiA --- layout: false class: middle .box-1.large[When marketing something,<br>who is the hero?] --- layout: true class: title title-1 --- # You are not the hero &nbsp; .center[ <figure> <img src="img/18/bad-slides.png" alt="Bad slides" title="Bad slides" width="100%"> <figcaption>From Cole Nussbaumer Knaflic, <i>Storytelling with Data: A Data Visualization Guide for Business Professionals</i></figcaption> </figure> ] --- layout: false class: middle .box-1.large[The audience is the hero] .box-inv-1.small[This is why we care about personas so much!] --- class: middle .center[ <figure> <img src="img/18/rspca_outdoor_franklin_sml-thumb-400x305-94733.jpg" alt="RSPCA Franklin" title="RSPCA Franklin" width="40%"> </figure> ] --- layout: true class: middle --- .box-1.medium[Do not treat those you serve as<br>helpless, incapable, opinion-less objects] .box-inv-1.small[If the audience is the hero, those you serve are characters.<br>Don't mistreat them] --- .box-1.large[Treat people<br>(and their stories)<br>with dignity] --- .center[ <figure> <img src="img/17/ircrc-code-80.jpg" alt="IRCRC code of conduct" title="IRCRC code of conduct" width="100%"> </figure> ] ??? <https://www.ifrc.org/code-conduct-international-red-cross-and-red-crescent-movement-and-ngos-disaster-relief> --- class: middle .center[ <iframe width="1126" height="600" src="https://www.youtube.com/embed/OXnxFjT-4mg" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe> ] --- class: title title-1 # Dignified Storytelling .center[dignifiedstorytelling.com] .center[ <figure> <img src="img/17/dignified-storytelling-principles.png" alt="Dignified Storytelling principles" title="Dignified Storytelling principles" width="50%"> </figure> ]