Fundraising and marketing

Instructions

You will write a paper covering two related topics. Use headings and subheadings in your document so that it is easy to follow and recognize each of the parts.

1: Public relations and marketing

Part 1:

As a team, create a strategic marketing plan for your nonprofit. Use this template, adapted from HubSpot’s template:

• Marketing plan template

I’d highly recommend generating a template from HubSpot and scrolling down to around page 22—they’ve included a fully worked out example for a hypothetical organization that you can reference.

Part 2:

As a team, write a short (≈200 word) press release about one of your organization’s programs. Pages 187–189 in chapter 9 in Peri H. Pakroo, Starting & Building a Nonprofit [@Pakroo:2021] (the PDF for this is on iCollege under “Content”) will be incredibly helpful as a guide.

2: Grantwriting

As a team, write a grant for $50,000 from a hypothetical foundation that funds similar nonprofits. This grant needs to be used for a specific program that your organization provides (i.e. it’s not just money that will go to the nonprofit’s general fund).

Your grant proposal should include the following sections (remember the resources from the readings on fundraising; this outline follows the “Sections of a Grant Application” section from Grobman, chapter 10):

1. Introduction
2. Statement of need
3. Objectives
4. Project description
5. Budget
6. Evaluation
7. Conclusion

There’s no official word limit guidance for this section—it definitely shouldn’t be shorter than 750 words.

If you want, you can use this template (but you don’t have to):

• Grant proposal template

Turning it in

Submit the paper as a Word document or a PDF to iCollege. Do not submit a link to a Google document—if you use Google Docs, export the document as a Word or PDF file first and submit that.

Since this is a team assignment, only one copy of the assignment needs to be submitted.

Grading

I will grade this assignment using this rubric: blank_fundraising-marketing.xlsx

(I’d highly recommend downloading the rubric and referencing it as you work on your assignment!)