Practice: PR, communications, and the internet
Content for Thursday, March 24, 2022
Readings
- Case 6, “Public Relations Dilemma at the Harristown Hospital and Health System ,” in Grobman, An Introduction to the Nonprofit Sector1
Written response question
Two parts for today:
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Describe a preliminary idea for a press release for your nonprofit. You’ll spend class time deciding on more formal plans.
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Was the decision to agree to the terms of the surgeon appropriate? What other options did the management of HHHS have? (Answer in ≈75 words.)
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Gary M. Grobman, An Introduction to the Nonprofit Sector: A Practical Approach for the Twenty-First Century, 6th ed. (Harrisburg, Pennsylvania: White Hat Communications, 2021). ↩︎