PR, communications, and the internet

Content for Tuesday, March 22, 2022

Readings

  • Chapters 14, 15, and 16 in Grobman, An Introduction to the Nonprofit Sector1

Written response question

What kind of information should be available on a nonprofit organization’s website and social networking pages? What information should be available for public access, and what should remain available only to the organization’s members and/or board of directors? (Answer in ≈150 words.)

Online nonprofit PR evaluation

Example PR materials

Online resources for nonprofits

Website hosting:

Domain names:

Organizational e-mail providers:

  • Google Workspace (free e-mail and Google apps for nonprofits)
  • Microsoft 365 (free e-mail and online Office apps (Word, Excel, PowerPoint) for nonprofits; $3 per user for desktop Office programs)

Collect donations and sell stuff:

Donor management:

Ads:

Other services:

  • Slack (free for nonprofits)
  • Zoom (50% off for nonprofits)
  • Asana (50% off for nonprofits)

Slides

The slides for today’s class are available online as an HTML file. Use the buttons below to open the slides either as an interactive website or as a static PDF (for printing or storing for later). You can also click in the slides below and navigate through them with your left and right arrow keys.

View all slides in new window Download PDF of all slides

Fun fact: If you type ? (or shift + /) while going through the slides, you can see a list of special slide-specific commands.

  1. Gary M. Grobman, An Introduction to the Nonprofit Sector: A Practical Approach for the Twenty-First Century, 6th ed. (Harrisburg, Pennsylvania: White Hat Communications, 2021). ↩︎

Last updated on March 22, 2022

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