Practice: Marketing

Content for Tuesday, March 8, 2022


  • Christa Otteson and Katrina Pierson, “The Anatomy of a Story” (access a link on iCollege under “Content”)

Written response question

Two parts for today:

  1. Describe a preliminary idea for a marketing strategy for your nonprofit. You’ll spend class time deciding on more formal plans.

  2. Frame your nonprofit’s issue or cause as a story. (Answer in ≈75 words.)


The slides for today’s class are available online as an HTML file. Use the buttons below to open the slides either as an interactive website or as a static PDF (for printing or storing for later). You can also click in the slides below and navigate through them with your left and right arrow keys.

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Fun fact: If you type ? (or shift + /) while going through the slides, you can see a list of special slide-specific commands.