Practice: Marketing

Content for Tuesday, March 8, 2022

Readings

  • Christa Otteson and Katrina Pierson, “The Anatomy of a Story” (access a link on iCollege under “Content”)

Written response question

Two parts for today:

  1. Describe a preliminary idea for a marketing strategy for your nonprofit. You’ll spend class time deciding on more formal plans.

  2. Frame your nonprofit’s issue or cause as a story. (Answer in ≈75 words.)

Slides

The slides for today’s class are available online as an HTML file. Use the buttons below to open the slides either as an interactive website or as a static PDF (for printing or storing for later). You can also click in the slides below and navigate through them with your left and right arrow keys.

View all slides in new window Download PDF of all slides

Fun fact: If you type ? (or shift + /) while going through the slides, you can see a list of special slide-specific commands.