Practice: PR, communications, and the internet

Content for Thursday, March 24, 2022

Readings

  • Case 6, “Public Relations Dilemma at the Harristown Hospital and Health System ,” in Grobman, An Introduction to the Nonprofit Sector1

Written response question

Two parts for today:

  1. Describe a preliminary idea for a press release for your nonprofit. You’ll spend class time deciding on more formal plans.

  2. Was the decision to agree to the terms of the surgeon appropriate? What other options did the management of HHHS have? (Answer in ≈75 words.)


  1. Gary M. Grobman, An Introduction to the Nonprofit Sector: A Practical Approach for the Twenty-First Century, 6th ed. (Harrisburg, Pennsylvania: White Hat Communications, 2021). ↩︎