Mission and vision statements

Content for Tuesday, January 25, 2022


Written response question

Do you think that in practice, a mission statement can ever be truly effective in constraining the expansion of activities of a nonprofit organization? Why or why not? (Answer in ≈150 words.)

Possible mission, vision, and values guidelines

Here’s a rubric I use for evaluating the mission/vision/values statements of nonprofits. You might find it helpful when developing your own organization’s mission and vision.


The slides for today’s class are available online as an HTML file. Use the buttons below to open the slides either as an interactive website or as a static PDF (for printing or storing for later). You can also click in the slides below and navigate through them with your left and right arrow keys.

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Fun fact: If you type ? (or shift + /) while going through the slides, you can see a list of special slide-specific commands.

  1. Gary M. Grobman, An Introduction to the Nonprofit Sector: A Practical Approach for the Twenty-First Century, 6th ed. (Harrisburg, Pennsylvania: White Hat Communications, 2021). ↩︎

  2. James C. Collins and Jerry I. Porras, “Building Your Company’s Vision,” Harvard Business Review 74, no. 5 (1996): 65–77. ↩︎